Is it possible to use social media other than LinkedIn to recruit new employees? The answer is yes! We have put down the platforms and tools you can use in your recruitment and information about how recruitment companies use social media.
Everything you can find is searched for!
The most effective tool for the search and selection process in recruitment is search strings. You can use search tools to find the right candidate for a role, by entering the most important information into a search engine you will find candidates with the desired qualifications. Whether you are on Facebook, LinkedIn, Twitter or similar. Boolean search strings is a great way to find qualified candidates and is the most preferred process when searching for candidates for recruitment.
If you are a recruiter, this method is often your starting point. It is a great way to get an overview of how many people match the job description and where they are located geographically. It is also a great way to create a quick list of relevant candidates you can contact. Who knows, maybe you can close the recruitment process quickly. At the same time, as a candidate, you need to make yourself attractive on LinkedIn for potential employers to recruit you. It is important to update the profile with relevant information and keywords to increase your visibility. You can read more about how to optimize your LinkedIn profile here.
Recruitment on all digital platforms
LinkedIn is the preferred platform for recruitment. Everyone is using LinkedIn today. This is the platform where all recruiters and HR managers operate when looking for candidates they want to recruit. You may have noticed that people working in HR or recruitment have looked through your profile every now and then, or you may have been contacted by someone with an exciting job offer. But LinkedIn is not the only digital platform recruiters use when looking for the right candidate.
Some recruiters also use Instagram or Facebook, especially when searching for a candidate within a specific industry. Facebook has countless of groups and pages of which recruiters and HR managers are members. Typically, recruiters place job postings in the group and thereby reach relevant target groups. Instagram is an effective tool for recruitment companies to develop their brand identity, authenticity, and trust. Some recruiters might also use Instagram to search and select candidates for roles within specific industries.
Take advantage of recruitment on social media
So, if you are a recruiter there is no reason to limit yourself. Instead use all the opportunities on the different social media platforms. Do not expect that the right candidate will come from one single job post, instead search for candidates yourself and post the job in different groups. In this way you can be lucky to close the recruitment process in a short amount of time.
If you are a job seeker, make sure to optimize the relevant digital platforms and use the right keywords to create more visibility. You may not see the result in one week, but in the long run it will make a difference. There are no restrictions when it comes to recruiting on social media and you can go a long way by recruiting or applying for jobs in a different way than everyone else!